Sydney Props Event School

Sydney Props Event School 2021 Curriculum

The Art of Selling

 

  • Art of selling
  • Believe in your concept and its worth, decide on its value and sell to that
  • Establishing clients needs and wishes
  • Making cheap events still maintain quality
  • Selling fundamentals
  • Increase number of clients, spend and have them repeat, word of mouth
  • Service mindset
  • Phone technique
  • specific script /questions to ask
  • techniques for immediately building connection with customer
  • call to action
  • what customers really want
  • key questions what to ask regarding types of events
  • practical of selling in pairs
  • Take message
  • Event details
  • Personal details
  • Know who is going to make the next point of contact
  • Take orders
  • Critical detail
  • Product Knowledge
  • Creative use of resource
  • Be the source
  • Customer Service
  • Time allocation
  • Follow up procedure
  • Data base management
  • Inbox management and folders

Interview section with experienced workers

 

Event Management
  • Event concept
  • Case Studies
  • Eventing career pathway e.g coordinator, manager, director
  • Critical Path
  • Business content
  • Sourcing speakers
  • Facilitating workshops
  • Staffing
  • Post event reporting
  • Legal compliance
  • Production
  • Risk and emergency service management
  • Scope of event
  • Size
  • Type
  • Location- Local, national, international
  • Jobs and careers in events
  • Professional Associations
  • MEA
  • EEAA
  • ISES
  • Stakeholder Analysis
  • Phases of event management
  • Initiation
  • Planning
  • Implantation
  • Event
  • Closure
  • Client/ Event Brief
  • Venue specifications
  • Create a brief that relates to the venue and client specifications
  • Budget
  • Design
  • Food selection
  • Table design
  • Entertainment
  • Run sheet
  • Negotiation
  • Interpretation
  • Safety
  • WHS safe work form
  • Venue fire exists
  • Emergency exists and protocol
  • Event Type
  • Sit down
  • Cocktail
  • Conference
  • Exhibition
  • Wedding
  • Event Checklist
  • Supplier negotiation

Interview section with experienced workers

 

Finance
  • Event accounting- total event cost
  • Job sheet to track costs
  • Profit and loss
  • Budgeting factors
  • Economic factors
  • Level of detail
  • Budgeting process
  • Objective
  • Review
  • Future
  • Income strategy
  • Cash flow considerations
  • Sub-hire costs
  • Receiving payment for goods
  • Deposits
  • Invoices

Interview section with experienced workers

Logistics
  • Indoor/ outdoor event
  • Transport
  • Client facing
  • Ticketing
  • Queuing
  • Accommodation
  • Other needs
  • Communication and information flows
  • Security and energy procedures
  • Accessibility
  • Time constraints
  • Run sheet
  • Staffing

Interview section with experienced workers

 

Communication
  • Inventory control
  • Systems
  • Loss of gear
  • Dock procedure
  • Job preparation and impact
  • Quality control
  • Safety
  • Lifting
  • Packing a truck
  • Staffing
  • Crew skills
  • Recruitment
  • Knowledge- erecting a drape, backdrop

Interview section with experienced workers

Paint Space

  • Job papers
  • Painting props
  • Prepare props for dock
  • Skills
  • Edge cutting
  • Textured painting
  • Knowledge
  • Paint dry time
  • Speed, prep and detail required
  • Types of paint
  • Product knowledge- what requires more attention

Interview section with experienced workers

AV

  • Safety
  • Electrical safety
  • Fire
  • Tools- safety wire, sand bags, weights
  • Studio lighting
  • Lighting an object
  • Up lighting
  • Backdrop lighting
  • Event lighting
  • Light on a truss
  • Use of colour
  • Sound types
  • Band system
  • Front of house
  • A
  • Distributed sound system

 

Interview section with experienced workers

Studio

  • Product knowledge
  • Types of clients
  • Paint knowledge
  • Prop knowledge
  • Security

 

Interview section with experienced workers

Design
  • Visio floor plans
  • Basic event design concept
  • Studio 4- given same set of 20 props to dress
  • Review sets and group evaluation
  • Stylist dress set while they watch
  • Studio 2- Chair covers and Candelabra
  • Dress table
  • Chair covers
  • Studio 1- build a set with a theme and photograph
  • Choose one of the sets and create a pitch the idea to a client with full quote
  • Theming requirements
  • Photo wall
  • Table centrepiece
  • Entrance
  • Venue specifications
  • Timing
  • Event signage
  • Placement
  • Colour
  • Theme

Interview section with experienced workers

Coordination
Construction and Rigging
  • Basic rigging
  • Backdrops
  • Ceiling hung items
  • When to call engineer
  • Truss assembly
  • Chain motors
  • Custom build forms
  • Information from clients
  • Build suppliers
  • Re-create survivor set
  • Product construction
  • Flats construction
  • Picket fence
  • Set builds
  • Safety

 

Interview section with experienced workers

Marketing
  • Campaign model and planning
  • Social media marketing
  • Facebook Business Manager
  • Ad accounts
  • Setting up targetted ads
  • Setting up client accounts
  • Gaining Access to existing accounts
  • Website landing pages
  • EDMs

Learn from Event Professionals

Sydney Props Event School is designed for people who want the working skills and insight to hit the ground running in the event industry. Our tutors are working professionals who are experts in a  broad range of disciplines with years of experience in designing, staging and running events.

It's Spring and things are blooming at Sydney Props!We've now added floristry to our extensive list of services to the Sydney event Industry.
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